BeautybyAD is a Nigerian owned beauty brand which was launched late last year. The brand introduced their lip stains to the Nigerian market one shade at a time and now they have a total of 7 shades available for purchase. That being said the brand has rapidly gained hype in beauty circles and is already becoming a staple with quite a number of well-known makeup artists and beauty enthusiasts.

Who has BeautybyAD lipstains in their beauty stash? Anita Brows, Tintsmakeuppro, lhidiastanley, layefabeauty, thestylecheapskate, adornedbyjoy, oluchionuigbo, tennycoco, lolademlpro, house_of_miney, jojostouch, dorannebeauty, oshewabeauty,bregha amongst many others.

Out of all the 7 shades I will be reviewing the shade Hotshot. I got this lipstick in a goody bag from a masterclass I attended recently. It is a true to colour, a beautiful, rich, dark burgundy. The other shades available are Candid, Belle, Kwinmallow, Neato, Divaglam D and Bang Up.

I have personally used this lipstick three or four times since getting it so I can give a solid review. I liked many things about this product but it does have some cons.

Each lipstick comes in a very chic black box. Inside is a fair sized amount of product in a clear see through container and a black cover.


  • It has a very light weight formula which I really love. Once it dries you barely feel like you are wearing lipstick.
    • It dries super quick
    • It is very pigmented
    • Even though it’s not a moisturizing lipstick it doesn’t flake or chap. (I moisturized my lips each time I used it with lip balm. I do this step every time I wear makeup, even if it’s just lip gloss)


  • It doesn’t last all day. Once you eat you have to reapply it. This also makes me think it’s not kiss proof but since I didn’t actually kiss anyone it can’t say for sure.
    • The gold band on the container looks a lot like the one of Anastasia Beverly Hills Liquid lipsticks. I’d prefer if this wasn’t so, but that’s because I like originality.

So would I purchase this brand? Yes!!! Anita Brows swears by Candid (the pinky nude shade) and I just think the shade Kwinmallow is to die for in all its metallic glory. Hopefully a review on that soon.

This lipstick can be purchased directly from the company or via their distributors. You can do either by visiting their instagram page @beautybyad. Last I checked it retails for N5000.

Authors Bio: Temitundun Onabolu is a twenty something year old undergraduate, beauty enthusiast and MUA who loves to write about everything beauty related and hopes to inspire, educate and entertain with each article.

All images culled from @beautybyAD Instagram page.